Posts
A post is the main unit of content: text built from blocks and published in the author's personal blog or in a topic.
Overview
A post is created in the editor and stays a draft until it is published. A published post appears in feeds, on the author's page and, if it is published in a topic, in the topic feed.
Readers react to a post, comment on it, bookmark it and reply to it with their own posts. Reactions, views and comments make up the post's popularity, which orders the "Popular" feed.
A summary is available for long posts. Checking posts after publication is described in Moderation.
Editor
A post is built from blocks:
- Text: a formatted paragraph with user mentions via
@and hashtags via# - Heading: second or third level
- Media: images and videos; several files are shown as a gallery
- Link: a card with a preview of an external page
- Embed: YouTube, VK Video, Coub, Instagram, Imgur, Yandex Music
- Quote: text with its author
- List: bulleted or numbered
- Delimiter: a break between parts of the text
- Code: a code fragment highlighted for the selected language
- Audio: an uploaded audio file
- Poll: voting with answer options; a voter can withdraw their vote
- Person: a card with a person's photo, name and description
The post title is the first block if it is a second-level heading. Otherwise the post has no title.
Any block can be marked to be shown in feeds: in a feed, the post is shown with the marked blocks only. If no block is marked, the first two are shown. A block can be hidden: the reader sees it blurred until they open it.
Drafts and versions
The editor saves the post automatically. An unpublished post is visible only to its author. The author's drafts are collected on the /{slug}/drafts page, which is available to the author and the super administrator.
Saving creates a post version. The version history is available to those who can edit the post; any version can be loaded back into the editor.
Publishing
Publishing sets these options:
- Where to publish: personal blog or topic; who can publish in a topic is described in Topics
- Who can comment: the options are described in Comments
- 18+ label: the post content is hidden behind a warning unless the reader turned this off in the feed settings
- Editorial content: a mark for the "Editorial" feed
Editorial content
The editorial mark is set by the super administrator and platform editors on posts they can edit. On topic posts, the mark is also set by topic administrators, and by topic editors only on their own posts; see Team. Editorial posts are collected in the /editorial feed and shown in the news widget.
Post permissions
- Editing: the author, platform moderators, the super administrator, topic administrators
- Unpublishing: the author, platform moderators, the super administrator, topic administrators and moderators
- Deleting: the author and the super administrator; the post is deleted with its comments and cannot be restored
- Pinning to the profile: the author; one published post can be pinned
- Reporting and hiding from feeds: all users except the author
- Bookmarks: all users
When a post is unpublished, the author receives a notification with the reason, if one is given.
In Admin Panel → Content → Posts, posts are searched, unpublished, blocked and deleted. The actions follow the same permissions as on the site.
Tags
On publication, hashtags from the post text become the post's tags; a tag that does not exist is created automatically. Posts with a tag are collected on the /tag/{name} page.
Tags are created, renamed, locked and deleted in Admin Panel → Content → Tags. A locked tag is not added to posts, is not offered in hashtag suggestions, does not appear in popular tags or the sitemap, and its page is unavailable.
Reactions
Readers react to posts and comments. Each reaction has a value: the values make up the ratings of the author and the topic. The set of reactions and their values are configured in Admin Panel → Content → Reactions.
The full set of reactions and the list of users who reacted depend on subscription features.
Reply posts
A reply post links to the original one. The original post shows the number of published replies, and all replies are collected on a separate page.
Feeds
- Popular:
/and/popular, posts by popularity; filter by period — day, week, month, year, all time - Fresh:
/new, newest posts first; filter by popularity — from 5 or from 10 - My feed:
/my, posts of followed authors and topics and the user's own posts; by popularity or by date - Editorial:
/editorial, editorial posts, newest first - Tag:
/tag/{name}, posts with the tag
Feeds include only published and unblocked posts. Posts of hidden users and topics, hidden posts and posts with hidden keywords are not shown — see Hiding content.
The default feed and the sorting of "My feed" are chosen in Settings → Feeds. Post display is set there too:
- Blur 18+ in the feed: the content of posts with the 18+ label is hidden behind a warning in feeds and on the post page; on by default
- Video autoplay: on by default
- Hide viewed posts: posts whose page the user has opened are not shown in "Popular", "Fresh", "My feed" and "Editorial"; off by default
Popularity and views
The platform counts post impressions in feeds and views of the post page.
Popularity is made up of reactions, views, comments and engagement within the trend window and decreases as the post ages; new posts get a temporary boost. The formula parameters are described in Site Settings.
Links and SEO
Every post has a short link /go/{slug}. Published posts are included in the sitemap.